Lights dim and curtains part as the opening credits start to roll. Plush chairs transfer the thundering thrill of the first scene. Above, a shooting star flits across the starlight sky while the aroma of fresh popcorn wafts from the row behind. As the action unfolds, each sound is as crisp as the silence in between. It’s an experience that elevates movie viewing well beyond the cinema. And it’s at home.
Thanks to a unique combination of superior room design and electronics, this level of home theatre is finally within reach. Previously, homeowners relied on interior designers to create the aesthetics, and then on a separate group of electronic experts to provide and install components. Now there’s DreamRoom. ™
A ‘really cool’ Division of The Accurate Technology Group, DreamRoom™ Productions encompasses over 30 people from design consultants to experienced installers, all on one team. DreamRoom™ manages the entire project from concept to construction to completion. The result: a turnkey service for creating a home theatre from A to Z.
“There are great designers and great electronics people out there, but we’re the complete package,” says Laurence Rosenberg, President of The Accurate Technology Group. “At the end, we hand homeowners a six-pack of coke and a bag of popcorn, then we hit the play button and the magic happens.”
The DreamRoom™ team takes care of not only a highly specialized design, but also researching and sourcing specialty products, materials, finishes and accessories, as well as components. The designer talks to clients about their wish list and thematic or conceptual vision for the room. Size and space are also taken into consideration for selecting materials and components.
“There are great designers and great electronics people out there, but we’re the complete package.”
The process is fun and creative, with an emphasis on removing stress from decision making while offering a wide array of choices. Homeowners can personalize their home theatre with cinema style millwork, a movie marquise, specialized chairs, posters, draperies and a multi-level floor. They can add a confectionary with fountain drink dispenser, cappuccino maker or bar. Rope lighting can change the ceiling from day to night, with fibreoptics twinkling like stars. The possibilities are endless.
At the same time, the DreamRoom™ team knows what it takes to meet sound dampening requirements, ensure proper cabinet depth for component cooling and ventilation, and secure the hidden components with special clasps and gaskets to eliminate rattling. “Builders face immense challenges bringing a room like this together because of the vast amount of highly specialized detail work involved,” says Rosenberg, adding DreamRoom™ should be involved before breaking ground. With 25 years of experience in the industry. The Accurate Technology Group has developed a trusted relationship with custom home builders.
In fact, DreamRoom™ is building home theatre for a large Qualico project, the next A&S display home, and the new Spring Parade show home for KDR in Waverley West. Diego Vassallo of KDR thinks that the concept will be equally coveted by his renovation clients. Whether building new, adding a room or finishing a lower level, DreamRoom™ has the answer. Discerning clients now have a more intelligent way to invest their resources and make their dreams come true.